The people of Rhineland-Palatinate are a warm and welcoming people, the likes of which are hard to find elsewhere. We stand out from the crowd in a good way. We are full of zest for life. Is it because of the incredible scenery, the excellent wines, or the delicious, Michelin-starred cuisine? We don’t know for sure – but what is certain is that this joie de vivre, coupled with our open-minded nature, is the secret to a good life and innovative work.

What sounds strange at first is very much a reality for us: joie de vivre and open-mindedness equals innovation. Studies show that people with a zest for life not only go through life with more resilience but also make more valuable contributions: a brain in a happy and relaxed state is 31 percent more productive, and positive emotions inspire people to come up with innovative ideas. And we have another ace up our sleeve in the form of a great work-life balance. Want to take a short excursion into the forest on your lunch break? Or enjoy a glass of wine in the evening at the winery around the corner? Or spontaneously take off on a relaxing bike ride starting from directly in front of your home? All of that is possible in Rhineland-Palatinate.

Our chefs like to reach for the stars – and they do so with success: there are already 24 Michelin-starred restaurants in Rhineland-Palatinate. From newly interpreted regional classics to exotically unusual compositions, you are guaranteed to experience culinary flights of fancy. However, those who prefer things down to earth will also get what they came for. Rustic winegrowers’ taverns serve hearty regional fare such as baked potatoes known as Backesgrumbeere and delicious cheese spread known as Spundekäs, and those who are always craving something sweet will also find just what they are longing for in the many cozy cafés. All gastronomical venues have a few things in common: the opportunity to enjoy moments of indulgence, the provision of cordial service, and a guarantee that the quality of the products served will be paramount. So get ready to enjoy with a friendly “Guuden!”

The secret formula

What sounds strange at first is very much a reality for us: joie de vivre and open-mindedness equals innovation. Studies show that people with a zest for life not only go through life with more resilience but also make more valuable contributions: a brain in a happy and relaxed state is 31 percent more productive, and positive emotions inspire people to come up with innovative ideas. And we have another ace up our sleeve in the form of a great work-life balance. Want to take a short excursion into the forest on your lunch break? Or enjoy a glass of wine in the evening at the winery around the corner? Or spontaneously take off on a relaxing bike ride starting from directly in front of your home? All of that is possible in Rhineland-Palatinate.

For connoisseurs of all kinds

Our chefs like to reach for the stars – and they do so with success: there are already 24 Michelin-starred restaurants in Rhineland-Palatinate. From newly interpreted regional classics to exotically unusual compositions, you are guaranteed to experience culinary flights of fancy. However, those who prefer things down to earth will also get what they came for. Rustic winegrowers’ taverns serve hearty regional fare such as baked potatoes known as Backesgrumbeere and delicious cheese spread known as Spundekäs, and those who are always craving something sweet will also find just what they are longing for in the many cozy cafés. All gastronomical venues have a few things in common: the opportunity to enjoy moments of indulgence, the provision of cordial service, and a guarantee that the quality of the products served will be paramount. So get ready to enjoy with a friendly “Guuden!”

Friends sitting together at a table outside, drinking wine and laughing.
Mother and son look at the town of Cochem and the Moselle River.

We in Rhineland-Palatinate generally keep our cool and prefer to laugh things off instead of complaining – unless it’s a question of whether the Rhineland’s festive period is called Fastnacht, Karneval, or Fasching. The foolish season may not actually be sacred to us, but it’s something very close to that. Things are always particularly lively around this time in Mainz. With more than 400 years of history, the Fastnacht event held there has some of the most storied traditions in the world. In addition to festivities that feature comedy and music, creative criticism of contemporary events and prominent citizens is a must for us, of course: we residents of Rhineland-Palatinate can dish things out with a wink and a smile but also know how to take a joke when the tables are turned. Stop by and celebrate with us!

We confess that we have long since lost track of exactly how many wine festivals take place here in Rhineland-Palatinate each year. But with at least 1,000 events held under the banner of the elixir of the vine, one thing is certain: you can find opportunities for regalement and conviviality everywhere you go. Whether at small estate festivals sponsored by local winegrowers, at the nationally popular Winzerfest, or at our gigantic, world-famous wine festival known as the Dürkheimer Wurstmarkt, you can look forward to excellent wines, delicious food, and good conversation. And because our wine festivals are so near and dear to us residents of Rhineland-Palatinate, there are even some festivals that take place in winter.

Make a real fool of yourself!

We in Rhineland-Palatinate generally keep our cool and prefer to laugh things off instead of complaining – unless it’s a question of whether the Rhineland’s festive period is called Fastnacht, Karneval, or Fasching. The foolish season may not actually be sacred to us, but it’s something very close to that. Things are always particularly lively around this time in Mainz. With more than 400 years of history, the Fastnacht event held there has some of the most storied traditions in the world. In addition to festivities that feature comedy and music, creative criticism of contemporary events and prominent citizens is a must for us, of course: we residents of Rhineland-Palatinate can dish things out with a wink and a smile but also know how to take a joke when the tables are turned. Stop by and celebrate with us!

Wine? That’s something to celebrate!

We confess that we have long since lost track of exactly how many wine festivals take place here in Rhineland-Palatinate each year. But with at least 1,000 events held under the banner of the elixir of the vine, one thing is certain: you can find opportunities for regalement and conviviality everywhere you go. Whether at small estate festivals sponsored by local winegrowers, at the nationally popular Winzerfest, or at our gigantic, world-famous wine festival known as the Dürkheimer Wurstmarkt, you can look forward to excellent wines, delicious food, and good conversation. And because our wine festivals are so near and dear to us residents of Rhineland-Palatinate, there are even some festivals that take place in winter.

“For better or for worse” – this phrase from the traditional wedding vow suits us Rhineland-Palatinate residents quite well. When there are big and small successes to celebrate, we like to come together to share a toast, and we also stand shoulder to shoulder in times of crisis. We know that four hands can do more than two and that there are many challenges that can only be faced together. And you can really get a sense of this spirit of camaraderie in an incidental chat that happens in front of the village fountain or at a meeting held at the headquarters of a large corporation, as well as every situation in between. Warm-hearted and welcoming instead of gloomy and standoffish – that’s how we like to think of ourselves here in Rhineland-Palatinate.

Would you also like to live in Rhineland-Palatinate? By visiting our information portal “Make it in Rhineland-Palatinate,” you can find out how it will work and who will support you along the way!

make-it-in.rlp.de/en/

Get things done, but always do it together!

“For better or for worse” – this phrase from the traditional wedding vow suits us Rhineland-Palatinate residents quite well. When there are big and small successes to celebrate, we like to come together to share a toast, and we also stand shoulder to shoulder in times of crisis. We know that four hands can do more than two and that there are many challenges that can only be faced together. And you can really get a sense of this spirit of camaraderie in an incidental chat that happens in front of the village fountain or at a meeting held at the headquarters of a large corporation, as well as every situation in between. Warm-hearted and welcoming instead of gloomy and standoffish – that’s how we like to think of ourselves here in Rhineland-Palatinate.

Interested in Rhineland-Palatinate?

Would you also like to live in Rhineland-Palatinate? By visiting our information portal “Make it in Rhineland-Palatinate,” you can find out how it will work and who will support you along the way!

make-it-in.rlp.de/en/

[Translate to English:] Mann mit Sonnenbrille lächelt

The Zest-for-Life Tracker

Rhineland-Palatinate represents a zest for life, openness, and innovation. With the Zest-for-Life Tracker, we reveal what fills German people with joy

See the results

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Further information can be found here:
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Make it in Rhineland-Palatinate