Golden top class in the glass - for two millennia.

Not just great wine: The proven vaccine against Covid19 comes from Rhineland-Palatinate.

In Kaiserslautern, bright minds are working on solutions for autonomous driving. There is also good wine - afterwards.

100,000 trucks for the whole world are produced annually in Wörth am Rhein. That is absolutely great - just like our wines.

Bright prospects for all CEOs who don't want to be bottlenecks.

The gold standard for a successful economic policy

Rhineland-Palatinate promises great and brilliant things for a successful economic policy in the state. But what does it mean?

A mixture of innovation, technology, sustainability, successful companies and joie de vivre that is unique in Europe: For example, the promotion of a founder-friendly environment, a rich start-up culture, a research location with over 4,500 researchers, a wide range of family businesses, an innovative and future-oriented landscape of medium-sized companies and at the same time global players such as Boehringer Ingelheim, BASF or BioNtech. Companies from different industries keeping up with the times to maintain their place in the top class.

But in addition to good networks, the support of local companies and start-ups, Rhineland-Palatinate is also committed to environmentally friendly energy production, innovative environmental technologies and increasing resource efficiency. Because these factors are key drivers and growth markets in Europe-wide competition. The Rhineland-Palatinate environmental technology industry has grown by up to 16 percent in recent years. The Environmental Campus Birkenfeld is just one example of how future-oriented, sustainable thinking is combined with innovative research and the education of the generation of tomorrow.

The gold film

World-class wine serves as blueprint

Regularly winning competitions and dominating the top ten entitles you to call yourself “world-class”. Rhineland-Palatinate is home to internationally recognised world-class wines. By always striving to deliver top quality, vintners from this German state win gold medals year after year.

White wines from Rhineland-Palatinate, and in particular Riesling wines, are among the world’s very best. Winemaking has been part and parcel of the region’s culture for more than two millennia – and that adds up to 2,000 years of innovation. Viticulture demands all the values we now define as the guidelines for a modern economy: sustainability, adaptability, openness, expertise and the clever cultivation of traditions.

These values, which serve as a kind of blueprint for Rhineland-Palatinate’s entire economy, are exemplified by the so-called Young Wild Ones. This frequently used term describes the changes in viticulture associated with a new generation of winemakers in traditional family-owned vineyards. The Young Wild Ones are increasingly intent on creating unique wines of unmistakable character. The trends they have set are now shaping viticulture in Rhineland-Palatinate, where numerous traditional vineyards – small, mid-sized and large – continue to form the backbone of this sector. Some can point to centuries of experience in carefully cultivating the soil, plants and grapes – experience that has been passed on from one generation to another.

In recent decades, Rhineland-Palatinate’s vineyards have mastered the specific challenge of climate change in exemplary fashion. In order to maintain and enhance the unique flavours of Rhineland-Palatinate wines, innovative concepts with scientific support have been required to deal with the warmer weather and increased rainfall. 


How Rhineland-Palatinate thinks

Rhineland-Palatinate is worth living and loving - entrepreneurs in the state are convinced of this. Solidarity, innovative strength, courage, love of life and a distinctive networking culture are just a selection of the factors that are crucial to Rhineland-Palatinate's success stories.

"With the open minds of the parents' generation and the courage paired with great creative power of the young, very individual success stories are being written in Rhineland-Palatinate."

Eva Vollmer

Rhineland-Palatinate in Europe

Right to the heart, with its finger on the pulse, with international appeal - that's how Rhineland-Palatinate impresses.  Its location in the heart of Germany and thus close to Belgium, France and Luxembourg is a real plus for international relations.

In addition, there is the proximity to Frankfurt am Main, to the airports in Frankfurt Hahn, Mannheim, Frankfurt am Main and Cologne/Bonn, good train and transport connections and the proximity to the Rhine-Main and Rhine-Neckar regions.

All in all, the state of Rhineland-Palatinate, right in the heart of Europe thanks to courageous and visionary investments - is characterised by a great, golden economic power that radiates outwards.

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