Milan, London, Paris: when we think about fashion, our thoughts quickly travel to an international metropolis. For a long time, Rhineland-Palatinate certainly wasn’t on anyone’s radar. Unfairly so, as Anja Gockel from Mainz has proven. After graduating high school, however, she first went out into the wide world of fashion. In London, she studied at the prestigious Central Saint Martins College of Art and Design; she held her first fashion show on the Champs-Élysées and later worked for a time for the eccentric designer Vivienne Westwood. In 1996, Gockel founded her own fashion label and returned shortly afterwards to – surprise! – Mainz.